--- title: DePalma.io Blog | Lexie Lu description: Lexie is a storyteller and UX strategist. She enjoys covering topics related to prototyping, UX design, web design, and branding. Feel free to subscribe to her design blog, Design Roast, or follow her on Twitter @lexieludesigner. --- [![LOGO](https://depalma.io/hubfs/Blogroll_2023/Images/LOGO.svg)](https://depalma.io) - [Home](https://depalma.io) - [Work](https://depalma.io/our-work) - [Services](https://depalma.io/services) - [About](https://depalma.io/our-story) - [Blog](https://depalma.io/blog) [Contact Us](https://depalma.io/contact-us) # DePalma.io Blog [![Male hand holding megaphone with call to action speech bubble](https://depalma.io/hs-fs/hubfs/Male%20hand%20holding%20megaphone%20with%20call%20to%20action%20speech%20bubble.jpeg?width=352&name=Male%20hand%20holding%20megaphone%20with%20call%20to%20action%20speech%20bubble.jpeg)](https://depalma.io/blog/7-ways-to-create-a-user-focused-call-to-action) ### [7 Ways to Create a User-Focused Call to Action](https://depalma.io/blog/7-ways-to-create-a-user-focused-call-to-action) User-focused design solves the problems of site visitors before they even know they have a problem. May 16, 2019 [Lexie Lu](https://depalma.io/author/lexie-lu) [![parker-johnson-1229662-unsplash (1)](https://depalma.io/hs-fs/hubfs/Blog%20Images/parker-johnson-1229662-unsplash%20(1).jpg?width=352&name=parker-johnson-1229662-unsplash%20(1).jpg)](https://depalma.io/blog/how-to-create-a-style-guide-) ### [How to Create a Simple Style Guide (and Stick to It)](https://depalma.io/blog/how-to-create-a-style-guide-) The world is a chaotic place, which is why (most) humans crave stability and resist change. It... April 18, 2019 [Lexie Lu](https://depalma.io/author/lexie-lu) [![bear-business-computer-461497 (1)](https://depalma.io/hs-fs/hubfs/bear-business-computer-461497%20(1).jpg?width=352&name=bear-business-computer-461497%20(1).jpg)](https://depalma.io/blog/landing-page-mistakes) ### [Why Your Landing Page Doesn't Have the User in Mind, and How to Fix It](https://depalma.io/blog/landing-page-mistakes) There is nothing more important than the landing page of your website, particularly when it’s... March 20, 2019 [Lexie Lu](https://depalma.io/author/lexie-lu) [![8areasfeatureimage](https://depalma.io/hs-fs/hubfs/Blog%20Images/8areasfeatureimage.jpg?width=352&name=8areasfeatureimage.jpg)](https://depalma.io/blog/8-areas-ux-designers-need-to-pay-more-attention-to) ### [8 Areas UX Designers Need to Pay More Attention To](https://depalma.io/blog/8-areas-ux-designers-need-to-pay-more-attention-to) What impression do you make when consumers first meet your brand? Focusing on the initial... February 25, 2019 [Lexie Lu](https://depalma.io/author/lexie-lu) ##### Featured Articles ### [Off-The-Shelf vs Custom Software: Choosing Your Best Fit](https://depalma.io/blog/off-the-shelf-vs-custom-software) November 27, 2023 [Floyd DePalma](https://depalma.io/author/floyd-depalma) ### [API Integration: Powering Business Efficiency and Automation](https://depalma.io/blog/api-integration) November 27, 2023 [Floyd DePalma](https://depalma.io/author/floyd-depalma) ### [Revamping Business: Legacy System Modernization Guide](https://depalma.io/blog/legacy-system-modernization) November 26, 2023 [Floyd DePalma](https://depalma.io/author/floyd-depalma) ![L Module](https://depalma.io/hs-fs/hubfs/2024/Images/L%20Module.png?width=230&height=120&name=L%20Module.png) FREE ##### UX best-practices consultation! Review your product with our industry leaders today at no cost. Learn More ###### Contact Us ## Ready to advance your project? [Send a message](https://depalma.io/contact-us) - [Home](https://depalma.io) - [Work](https://depalma.io/our-work) - [Services](https://depalma.io/services) - [About](https://depalma.io/our-story) - [Blog](https://depalma.io/blog) - [Contact Us](https://depalma.io/contact-us) - - - - - - © 2026 DePalma.io ![DePalma Badge V3@3x 1](https://depalma.io/hs-fs/hubfs/2024/Images/DePalma%20Badge%20V3@3x%201.png?width=80&height=81&name=DePalma%20Badge%20V3@3x%201.png)