DePalma.io Blog

Which UX Metrics Matter Most?

“How do we know that what we designed was right?” I still clearly remember when one of our...

May 3, 2019 Zach Watson

How (And Why) to Assemble a UX Team

No UX designer is a one-man army. Like almost every other working professional, they function...

April 12, 2019 Zach Watson

Why Microcopy is the Unsung Hero of UX Design

UX design is a many-splendored thing. From user flows to empathy maps to information architecture,...

April 3, 2019 Zach Watson

3 Ways a UX Workshop Informs Product Strategy

Product strategies fail all the time. Between 30 to 45% of new products fail to deliver a financial...

March 15, 2019 Zach Watson

When to Build vs Buy Software: a Tale of Two Projects

All companies are technology companies now. So one day, everyone will need to choose whether to...

March 13, 2019 Zach Watson

A Short Guide to Designing Useful Dashboards

Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX...

February 22, 2019 Zach Watson

How to Uncover Vital Design Flaws with a UX Audit

The biggest folly in business is creating a solution before you understand the problem. Even with...

February 15, 2019 Zach Watson

What's the State of UX Research? Here's What Designers Say.

A lot has been said about the importance of UX research, but less has been done to measure how...

February 6, 2019 Zach Watson

When to Hire a UX Consultant

For every decision made, there are an equal number of lingering questions. Is this the right move?...

February 1, 2019 Zach Watson

The 4 Elements of Every Worthwhile UX Strategy

In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are...

January 25, 2019 Zach Watson

Off-The-Shelf vs Custom Software: Choosing Your Best Fit

November 27, 2023 Floyd DePalma

API Integration: Powering Business Efficiency and Automation

November 27, 2023 Floyd DePalma

Revamping Business: Legacy System Modernization Guide

November 26, 2023 Floyd DePalma

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