--- title: DePalma.io Blog | Zach Watson description: Our blog was created to share our experience in UX Design and Application Development with the design and development community at large. --- [![LOGO](https://depalma.io/hubfs/Blogroll_2023/Images/LOGO.svg)](https://depalma.io) - [Home](https://depalma.io) - [Work](https://depalma.io/our-work) - [Services](https://depalma.io/services) - [About](https://depalma.io/our-story) - [Blog](https://depalma.io/blog) [Contact Us](https://depalma.io/contact-us) # DePalma.io Blog [![luke-chesser-1399685-unsplash (1) (1)](https://depalma.io/hs-fs/hubfs/Blog%20Images/luke-chesser-1399685-unsplash%20(1)%20(1).jpg?width=352&name=luke-chesser-1399685-unsplash%20(1)%20(1).jpg)](https://depalma.io/blog/ux-metrics) ### [Which UX Metrics Matter Most?](https://depalma.io/blog/ux-metrics) “How do we know that what we designed was right?” I still clearly remember when one of our... May 3, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![UX Design Team In Conference Room](https://depalma.io/hs-fs/hubfs/UX%20%20Design%20Team%20In%20Conference%20Room.jpg?width=352&name=UX%20%20Design%20Team%20In%20Conference%20Room.jpg)](https://depalma.io/blog/how-and-why-to-assemble-a-ux-team) ### [How (And Why) to Assemble a UX Team](https://depalma.io/blog/how-and-why-to-assemble-a-ux-team) No UX designer is a one-man army. Like almost every other working professional, they function... April 12, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![microcopy featured image](https://depalma.io/hs-fs/hubfs/Blog%20Images/microcopy%20featured%20image.jpg?width=352&name=microcopy%20featured%20image.jpg)](https://depalma.io/blog/microcopy) ### [Why Microcopy is the Unsung Hero of UX Design](https://depalma.io/blog/microcopy) UX design is a many-splendored thing. From user flows to empathy maps to information architecture,... April 3, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![adult-board-brainstorming-1532191 (1)](https://depalma.io/hs-fs/hubfs/Blog%20Images/adult-board-brainstorming-1532191%20(1).jpg?width=352&name=adult-board-brainstorming-1532191%20(1).jpg)](https://depalma.io/blog/ux-workshop) ### [3 Ways a UX Workshop Informs Product Strategy](https://depalma.io/blog/ux-workshop) Product strategies fail all the time. Between 30 to 45% of new products fail to deliver a financial... March 15, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![When to Build vs Buy Software: a Tale of Two Projects](https://depalma.io/hs-fs/hubfs/When%20to%20Build%20vs%20Buy%20Software-%20a%20Tale%20of%20Two%20Projects.jpg?width=352&name=When%20to%20Build%20vs%20Buy%20Software-%20a%20Tale%20of%20Two%20Projects.jpg)](https://depalma.io/blog/when-to-build-vs-buy-software-a-tale-of-two-projects) ### [When to Build vs Buy Software: a Tale of Two Projects](https://depalma.io/blog/when-to-build-vs-buy-software-a-tale-of-two-projects) All companies are technology companies now. So one day, everyone will need to choose whether to... March 13, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![Macbook Showing Chart Dashboard](https://depalma.io/hs-fs/hubfs/Macbook%20Showing%20Chart%20Dashboard.jpg?width=352&name=Macbook%20Showing%20Chart%20Dashboard.jpg)](https://depalma.io/blog/a-short-guide-to-designing-good-dashboards) ### [A Short Guide to Designing Useful Dashboards](https://depalma.io/blog/a-short-guide-to-designing-good-dashboards) Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX... February 22, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![alexander-andrews-1357940-unsplash (1)](https://depalma.io/hs-fs/hubfs/alexander-andrews-1357940-unsplash%20(1).jpg?width=352&name=alexander-andrews-1357940-unsplash%20(1).jpg)](https://depalma.io/blog/how-to-uncover-vital-design-flaws-with-a-ux-audit) ### [How to Uncover Vital Design Flaws with a UX Audit](https://depalma.io/blog/how-to-uncover-vital-design-flaws-with-a-ux-audit) The biggest folly in business is creating a solution before you understand the problem. Even with... February 15, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![00001](https://depalma.io/hs-fs/hubfs/00001.jpg?width=352&name=00001.jpg)](https://depalma.io/blog/state-of-ux-research-report) ### [What's the State of UX Research? Here's What Designers Say.](https://depalma.io/blog/state-of-ux-research-report) A lot has been said about the importance of UX research, but less has been done to measure how... February 6, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![When to Hire a UX Consultant](https://depalma.io/hs-fs/hubfs/When%20to%20hire%20a%20ux%20consultant.jpg?width=352&name=When%20to%20hire%20a%20ux%20consultant.jpg)](https://depalma.io/blog/when-to-hire-a-ux-consultant) ### [When to Hire a UX Consultant](https://depalma.io/blog/when-to-hire-a-ux-consultant) For every decision made, there are an equal number of lingering questions. Is this the right move?... February 1, 2019 [Zach Watson](https://depalma.io/author/zach-watson) [![adult-back-view-beanie-7368](https://depalma.io/hs-fs/hubfs/adult-back-view-beanie-7368.jpg?width=352&name=adult-back-view-beanie-7368.jpg)](https://depalma.io/blog/the-4-elements-of-every-worthwhile-ux-strategy) ### [The 4 Elements of Every Worthwhile UX Strategy](https://depalma.io/blog/the-4-elements-of-every-worthwhile-ux-strategy) In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are... January 25, 2019 [Zach Watson](https://depalma.io/author/zach-watson) - [Prev](https://depalma.io/blog/author/zach-watson/page/0) - [1](https://depalma.io/blog) - [2](https://depalma.io/blog/author/zach-watson/page/2) - [3](https://depalma.io/blog/author/zach-watson/page/3) - [Next](https://depalma.io/blog/author/zach-watson/page/2) ##### Featured Articles ### [Off-The-Shelf vs Custom Software: Choosing Your Best Fit](https://depalma.io/blog/off-the-shelf-vs-custom-software) November 27, 2023 [Floyd DePalma](https://depalma.io/author/floyd-depalma) ### [API Integration: Powering Business Efficiency and Automation](https://depalma.io/blog/api-integration) November 27, 2023 [Floyd DePalma](https://depalma.io/author/floyd-depalma) ### [Revamping Business: Legacy System Modernization Guide](https://depalma.io/blog/legacy-system-modernization) November 26, 2023 [Floyd DePalma](https://depalma.io/author/floyd-depalma) ![L Module](https://depalma.io/hs-fs/hubfs/2024/Images/L%20Module.png?width=230&height=120&name=L%20Module.png) FREE ##### UX best-practices consultation! 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